Book Promotion - 1999 vs. 2019 with Mike Onorato and Dan Smith

Book Promotion - 1999 vs. 2019 with Mike Onorato and Dan Smith

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Dan Smith and Vice President of Publicity Mike Onorato discuss the similarities and many differences in publicizing and promoting a book in 1999 versus today. From how media are pitched, publicist resources and media landscape to new publishing models and book marketing strategies, their conversation offers fascinating insights into 20 years in the publicity industry.

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